Marketing
Type
Book
Authors
ISBN 10
025609182X
ISBN 13
9780256091823
Category
Business
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Publication Year
1991
Publisher
Pages
768
Description
Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. - from Amzon
Number of Copies
1
